Work by Impressions Media
At Impressions Media, we pride ourselves on delivering exceptional results for our clients. As showcased in our PPC management case studies for professional firms. Our team of experts has worked with a diverse range of firms, including law offices, medical practices, and financial consultants, to craft targeted PPC campaigns that drive significant growth. By leveraging advanced keyword research, compelling ad copy, and strategic bid management. We’ve helped our clients achieve higher visibility, increased website traffic, and an impressive return on investment.
Our PPC management case studies for professional firms highlight the tailored strategies we employ. To meet the unique needs of each business. For instance, we helped a top-tier law firm increase their new client inquiries by 45% within six months, and a renowned plastic surgery practice saw a 50% rise in consultation bookings after implementing our customized PPC campaigns. These success stories demonstrate our commitment to understanding each client’s goals and industry dynamics, allowing us to deliver targeted advertising solutions that produce tangible results.
Case Studies 2023
Olympus Law Corp Doubles Case Volume With LSA + PPC
(Local Service Ads + Pay Per Click)
Client Background
Olympus Law Corp is a bankruptcy law firm headquartered in San Diego, California. The firm specializes in bankruptcy cases and serves both English and Spanish-speaking clients.
The firm's managing partners have dedicated decades to assisting individuals and businesses navigate financial hardships and are committed to providing exceptional legal services.
In late 2017, Olympus Law Corp hired Impressions Media PPC team to scale their digital advertising efforts. Historically, the Olympus Law team had been using a full-service marketing agency to handle their digital advertising, but they needed a specialized team with strong expertise in digital advertising and legal marketing to help bring their law firm to new heights.
Our Approach
While auditing Olympus Law Corp's Google Ads account, the Impressions Media team found that just over 40% of advertising spend was being allocated outside of their target market due to improper location targeting settings.
Additionally, the firm had been spending budget on irrelevant searches not specific to their target practice area. For example, instead of focusing solely on bankruptcy cases, they had been accidentally targeting unrelated keywords such as debt consolidation and credit repair.
Consequently, Impressions Media adjusted the geographic and keyword targeting of all campaigns, ensuring that the entire advertising budget was spent on the most relevant locations and searches.
In late 2017, Olympus Law Corp hired Impressions Media PPC team to scale their digital advertising efforts. Historically, the Olympus Law team had been using a full-service marketing agency to handle their digital advertising, but they needed a specialized team with strong expertise in digital advertising and legal marketing to help bring their law firm to new heights.
Budget Diversification & Optimization
Olympus Law Corp's historic advertising budget had been solely spent on Google PPC campaigns.
The Impressions Media team expanded their digital marketing strategy by launching Google Local Services Ads, Facebook Ads, and Instagram Ads. This increased the reach of Olympus Law Corp's advertising efforts and enabled Impressions Media to target prospective clients across various stages of the decision funnel. Within days of launching these new channels, Olympus Law Corp saw an immediate and consistent increase in phone calls, form submissions, and live chat leads on their website.
Consequently, Impressions Media adjusted the geographic and keyword targeting of all campaigns, ensuring that the entire advertising budget was spent on the most relevant locations and searches.
In late 2017, Olympus Law Corp hired Impressions Media PPC team to scale their digital advertising efforts. Historically, the Olympus Law team had been using a full-service marketing agency to handle their digital advertising, but they needed a specialized team with strong expertise in digital advertising and legal marketing to help bring their law firm to new heights.
Strategic Partnerships
Another finding from Impressions Media’s audit was that Olympus Law Corp had experienced little to no organic search traffic growth over an 18-24 month period. Recognizing the importance of a holistic digital marketing strategy, Impressions Media implemented comprehensive SEO improvements for Olympus Law Corp's website.
As a result, Impressions Media was able to significantly enhance Olympus Law Corp’s organic search rankings, leading to a 20% increase in organic search traffic and a 136% increase in conversions—all in just under 4 months!
The Impressions Media team expanded their digital marketing strategy by launching Google Local Services Ads, Facebook Ads, and Instagram Ads.
This increased the reach of Olympus Law Corp's advertising efforts and enabled Impressions Media to target prospective clients across various stages of the decision funnel. Within days of launching these new channels, Olympus Law Corp saw an immediate and consistent increase in phone calls, form submissions, and live chat leads on their website.
Consequently, Impressions Media adjusted the geographic and keyword targeting of all campaigns, ensuring that the entire advertising budget was spent on the most relevant locations and searches.
In late 2017, Olympus Law Corp hired Impressions Media PPC team to scale their digital advertising efforts. Historically, the Olympus Law team had been using a full-service marketing agency to handle their digital advertising, but they needed a specialized team with strong expertise in digital advertising and legal marketing to help bring their law firm to new heights.
The Results
LEAD INCREASE
CASE INCREASE
COST PER LEAD DECREASE
Impressions Media has a proven track record of success in PPC management. As evidenced by our detailed case studies for professional firms. Our approach is data-driven and customized. Ensuring that each campaign aligns with the specific goals and challenges of our clients. We’ve helped numerous professional firms, from accounting services to dental practices, optimize their online presence through precision-targeted PPC campaigns. These efforts have consistently resulted in higher click-through rates, lower cost-per-acquisition, and increased client engagement.
Our PPC management case studies for professional firms illustrate the transformative impact of our strategies. For example, a leading chiropractic clinic saw a 60% increase in new patient appointments after partnering with us. While a financial advisory firm experienced a 35% growth in lead generation within the first quarter. These successes are a testament to our expertise in creating highly effective PPC campaigns. That not only attract the right audience but also convert them into loyal clients. Through continuous optimization and performance monitoring, we ensure sustained growth and maximum return on investment for all our clients.